![]() UX design is also concerned with shaping the emotions of the user, although it tends to take a broader, big picture view of the entire user’s experience with the product. ![]() Graphic designers are hence very often emotional designers who elicit specific reactions in a user. Graphic design is about emotional communication through typography, color and images serif fonts and dark, duller colors evoke seriousness, while san-serif fonts and bright colors tend to bring out a sense of joy or excitement. What is Interaction Design? What Do Graphic Design and UX Design Have in Common? If you’re still unsure of what UX design is all about, don’t worry! We’ve got a series of articles which may help you make up your mind-they examine some of the high-level key concepts of UX design in a bit more detail than we can here: UX designers want to create products which can, ideally, be tailored to meet a user’s specific needs, but which provides functionality that is predictable. If a product isn’t usable, the experience of using it can never be good. Lastly, usability is the cornerstone of user experience. That is, whether you’re interacting with them or reacting to them, products should provide a pleasurable experience and not just a functional one. Next is the feel, which is really about developing products that are “a joy to use”. In doing so, it establishes a bond of trust and credibility between the product and the user. In other words, it has to not only look nice, but look right too. The look of a product is all about creating a product that has visual appeal and which, in particular, harmonizes with a user’s values and captures the spirit of what they expect in that product. UX designers tend to be concerned with, as you can see from the image below, 3 primary factors: the look of a product, the feel of that product and the usability of that product. You can only get that understanding by interacting with users. You can’t create anything of value to a user unless you understand what kind of problems they want to solve and how you can solve those problems, so that the user will want-or better still, need-your solution. A UX designer’s job is thus to create a product that provides the best possible user experience. The user experience (UX) is what a user of a particular product experiences when using that product. What is User Experience and User Experience Design? But how do you go about switching from graphic design to UX design? Let’s find out. Whatever the reason for the move, it’s clear that it can be a very rewarding one. Furthermore, according to PayScale, the average salary for a graphic designer in the United States is $41,000(1), but the same for a UX designer is a whopping $74,000(2). So why would a graphic designer like you want to change your career to UX design? Well, for one, much can be said about the sense of satisfaction and fulfillment derived from getting “under the hood” of the products you work on rather than working on the exterior. From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. ![]() If there’s an occupation that is 100% linked with the public’s idea of what design is all about, it’s graphic design. ![]()
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